Spin Partnership

Félix and Spin by OXXO Bridge Chat and Retail: Digital Remittances via Mexico’s Largest Physical Network

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Spin by OXXO, the FEMSA business unit evolving the financial solutions ecosystem, has announced a strategic partnership with Félix, the pioneering platform for sending digital remittances via WhatsApp. This collaboration redefines how funds from abroad are received in Mexico by combining digital immediacy with the physical accessibility of the OXXO network.

The alliance directly impacts the economy of millions of Mexicans: it is estimated that 4.9 million households receive funds from abroad, a pillar that the fintech and Spin by OXXO aim to strengthen.

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Digital simplicity, immediate availability

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The integration is designed to maximize the end-user experience and convenience, eliminating long wait times and fees for the recipient:

• Simplified WhatsApp Flow: Spin by OXXO customers in Mexico simply generate a link in their app and share it via WhatsApp with the sender in the United States. The family member in the U.S. enters the amount and confirms the transaction with Félix.
• Instant Credit: Funds are transferred instantly to the Spin by OXXO account in Mexican pesos. A flat fee of USD 2.99 applies only to the sender, with no cost to the recipient.
• On-the-Go Access: Beneficiaries can use the funds immediately via the app (for payments or transfers) or withdraw cash at any of the more than 23,000 OXXO stores nationwide, providing a solution that reaches even communities with limited banking infrastructure.

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"Félix’s focus on user experience and automation aligns with Spin by OXXO’s commitment to offering innovative and accessible solutions. Digitally receiving funds from abroad provides multiple benefits... and contributes directly to financial inclusion," said Ricardo Olmos, Director of Spin by OXXO.

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Strategic positioning in the remittance market

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This agreement is fundamental to the growth and digitization of remittances in Mexico, a market that reached $63 billion in inflows in 2023 and is projected to continue growing.

The integration of Félix with the Spin by OXXO platform responds to the trend where nearly 60% of recipients in Mexico already use digital apps to receive funds. By combining Félix’s pioneering sending method with FEMSA’s largest withdrawal network, the alliance removes the final barrier to the full adoption of digital remittances: the need for cash access.

“At Félix, we believe that financial inclusion begins with simplicity and trust. This partnership with Spin by OXXO allows us to bring our WhatsApp remittance technology to millions of Mexican families, making it more accessible, faster, and safer,” said Claudia Garavini, VP of Strategy & Biz Dev at Félix.

The collaboration ensures transactions are backed by verification and data protection mechanisms, guaranteeing that this convenient experience also meets the highest standards of security and trust for users.

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