Cookies Policy

1. Introduction

Please review this Cookie Policy in conjunction with our Privacy Policy, as this Cookie Policy is a part thereof.

Our website uses cookies and similar technologies to provide a secure and personalised experience. Like almost every other online service, we rely on cookies for many things, including to remember your settings, help you navigate between pages, allow you to log in to secure areas and, analyse how our services are used, and improve our website. Without cookies and related technologies, we would not be able to offer some functionality or personalise content for you. Cookies are small text files that we or our service providers place on your devices whenever you visit a website.

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2. What are cookies?

A cookie is a small piece of data (typically a text file) that a website asks your browser to store on your device. Cookies allow us and our service providers to remember you and respond appropriately when you return. In addition to first-party cookies (set by us), we use third-party cookies from partners such as analytics and advertising providers. Some cookies only last for the duration of your browsing session, while others remain on your device longer.

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3. Types of cookies we use

We use different types of cookies and categorise them according to their purpose.

3.1 Essential cookies

These cookies are essential for the website to function and cannot be switched off in our systems. They are usually set in response to actions made by you that amount to a request for services, such as logging into your account, setting your privacy preferences, or performing transactions. You can set your browser to block or alert you about these cookies, but some parts of the site will not work if you do.

3.2 Personalization cookies

Functional cookies enable the website to provide enhanced functionality and personalisation. They remember your preferences (for example, your choice of language or region) and allow us to customize content when you return. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies some or all of these services may not function properly.

3.3 Performance/analytics cookies

These cookies allow us to count visits, analyse traffic and understand how visitors interact with our website. They help us to improve the way our site works by ensuring that users are finding what they are looking for easily. If you disable these cookies, we cannot know when you have visited our site and cannot monitor its performance properly.

3.4 Marketing/targeting cookies

Marketing cookies record your visit to our site, the pages you have visited and the links you have followed. They may be used by our advertising partners to build a profile of your interests and show you relevant adverts on other sites. We will also use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. If you do not allow these cookies, you will experience less targeted advertising.

3.5 Other/unclassified cookies

Some cookies we use do not yet fit neatly into the categories above. These are typically used to support specific features (e.g., video players or testing tools) or relate to services where we are still assessing their purpose. We list these cookies individually and will update their classification as we learn more.

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4. Cookies set by our website

The table below lists the cookies and similar storage items we use, along with their purpose, typical duration and category. Where the same cookie appears in multiple scans, we have consolidated the information. All durations are approximate and may vary based on your browser settings. We may update this table from time to time as our services evolve.

Cookie Name	Provider / Domain	Purpose	Typical Duration	Category
_cfuvid	Cloudflare (.www.felixpago.com)	Distinguishes individual users who share the same IP address to ensure legitimate traffic is not blocked. Required by Cloudflare’s Web Application Firewall.	Session	Strictly necessary
__cf_bm	Cloudflare (t.co, twitter.com)	Supports Cloudflare bot management to detect malicious activity and prevent abuse.	1 hour	Strictly necessary
is_eu	Pinterest (felixpago.com)	Determines whether the user is located within the EU to apply region-specific privacy rules.	Session	Strictly necessary
session_id	Felix Pago (felixpago.com)	Random identifier used to maintain a user session (stored as a session cookie).	Session	Strictly necessary
conversion	Felix Pago (felixpago.com)	Indicates when a form submission has been completed successfully so you are not shown the form again.	30 days	Strictly necessary
felix_impact_params	Felix Pago (felixpago.com)	Stores Impact affiliate parameters (URL-encoded JSON) for tracking referral programs.	90 days	Functional
segment_anonymous_id	Felix Pago (felixpago.com)	Copy of Segment’s anonymous ID stored in localStorage for analytics and referral flow logic.	Until cleared	Performance
ajs_user_id	Segment (felixpago.com)	Segment Analytics.js user ID used to identify returning visitors and link events to a user profile.	Until cleared	Performance
ajs_anonymous_id	Segment (felixpago.com)	Anonymous visitor ID used to count unique visitors and track visits.	1 year	Performance
analytics_session_id / analytics_session_id.last_access	Amplitude (felixpago.com)	Session identifier used by the Amplitude SDK to group events and track session duration.	1 year	Performance
_ga	Google Analytics (felixpago.com)	Random identifier used to calculate visitor, session and campaign data and to compile site usage statistics without personally identifying individual visitors.	1 year 1 month	Performance
_ga_55L8KDCMEL	Google Analytics (felixpago.com)	Stores and counts page views for a specific Google Analytics property.	1 year 1 month	Performance
_gcl_au	Google Tag Manager (felixpago.com)	Used by Google to measure advertising effectiveness across websites that use their services.	3 months	Marketing
_gcl_ls	Google Tag Manager (felixpago.com)	Local storage equivalent of _gcl_au used for cross-domain click measurement.	Until cleared	Marketing
_fbp	Meta/Facebook (felixpago.com)	Used by Meta to deliver a series of advertisement products such as real-time bidding from third-party advertisers.	3 months	Marketing
_fbc	Meta/Facebook (felixpago.com)	Stores Facebook click parameters (fbclid) when present to attribute conversions.	90 days	Marketing
_ttp (TikTok – third party)	TikTok (tiktok.com)	Tracks and improves the performance of advertising campaigns and personalises user experience.	3 months	Marketing
_ttp (TikTok – first party)	TikTok (felixpago.com)	First party version of the TikTok tracking cookie for measuring ad performance.	3 months	Marketing
_tt_enable_cookie	TikTok (felixpago.com)	Indicates whether the TikTok pixel has permission to use cookies to collect behavioural data.	3 months	Marketing
TikTok session cookies	TikTok (felixpago.com)	Cookies such as tt_sessionId, tt_pixel_session_index, tt_appInfo, ttcsid and ttcsid_CIMPVJBC77U 3T1L62A80 are session identifiers and metadata used by the TikTok pixel to link events and improve ad delivery.	Up to 3 months or per session	Marketing
_pin_unauth / _pinterest_ct_ua	Pinterest (felixpago.com / ct.pinterest.com)	Used by Pinterest to group actions for users who cannot be identified and to track usage of Pinterest services.	1 year	Marketing
ar_debug	DoubleClick (pinterest.com)	Used by DoubleClick to debug and troubleshoot ads delivered through the platform.	1 year	Marketing
_vb	Vibe (www.felixpago.com)	Identifier used by the Vibe pixel to record page views and conversions.	1 month	Marketing
__rkp	Roku (felixpago.com)	Stores pixel information for Roku’s advertising attribution.	1 year	Marketing
_twpid	TikTok (felixpago.com)	Identifier used by TikTok for ad delivery and reporting.	Approximately 1 year	Marketing
Twitter cookies	Twitter (twitter.com, t.co)	Cookies such as guest_id, guest_id_marketing, guest_id_ads, personalization_id and muc_ads identify and track visitors for advertising and personalisation.	1 year 1 month 4 days	Marketing
_no_tracky_101416324	Felix Pago (felixpago.com)	Used by our optimisation tools to suppress duplicate tracking; currently being assessed.	Varies	Other
wfivefivec	W55C (w55c.net)	Collects data on the user’s visits (e.g., pages viewed) to enable targeted advertising.	1 year 1 month	Marketing
first_url / first_time / first_referer	Felix Pago (felixpago.com)	Stored in localStorage; records the first page URL, timestamp and referrer during your initial visit for analytics and attribution.	Until cleared	Performance
utm_tracking / lastExternalReferrer / lastExternalReferrerTime	Felix Pago (felixpago.com)	Local storage objects capturing campaign parameters, referral data and external referrers for attribution and marketing.	Until cleared	Performance / Marketing
referral_valid_user_id / referral_counter_value / ...	Felix Pago (felixpago.com)	Local storage keys used in our referral programme to validate user IDs, store counters and cache leaderboard data.	Varies (1 hour to 5 days)	Functional
sms_consent	Felix Pago (felixpago.com)	Remembers your opt-in status for SMS marketing.	Until cleared	Functional
fp_user_id / fp_reload_button_triggered	Felix Pago (felixpago.com)	Local keys used to prevent duplicate submissions and provide fallback user identifiers.	Until cleared	Functional
plyr media cookies	Media Player (iframe.mediadelivery.net)	plyr--lib-524924 and cache-sprite-plyr store player preferences and caching for video playback.	Until cleared	Functional
PostHog cookies	PostHog (felixpago.com)	Cookies such as ph_phc... store a unique identifier and session state for PostHog analytics and feature flags.	1 year / Session	Performance

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5. Managing cookies

You can manage your cookie preferences through your browser settings. Most browsers allow you to view the cookies stored on your device and to delete or block cookies for all or specific sites. If you block all cookies (including those that are strictly necessary) some parts of our website may not work properly. Please note that deleting cookies can remove your opt-out preferences, so you may need to opt out again after clearing your browser data . For more information on how to manage cookies, you can consult your browser’s help documentation or visit aboutcookies.org.

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6. Online behavioural advertising

We partner with third-party advertising networks, including those listed herein, to deliver ads on other sites and to measure the performance of our campaigns. Our advertising partners may use cookies and other technologies to collect information about your activities on this and other sites in order to deliver relevant advertising based on your browsing activities. Although we provide an overview of the cookies used for marketing targeting, we do not control all aspects of third-party advertising cookies and recommend you review the privacy policies of each provider.

∙ Google LLC

∙ Pinterest, Inc.

∙ Meta Platforms, Inc. (Facebook)

∙ Vibe Advertising Inc SAS

∙ Roku Inc.

∙ TikTok USDS Joint Venture LLC

∙ Twitter, Inc. / X Corp.

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7. Chat features

To the extent that you participate in any “chat” features on our website, please note that such chat features may be operated by our third-party service providers, or we may route the contents of your chats to our third-party providers, who may read, store, and harvest data from those chats.

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8. Changes to this cookie policy

We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please revisit this page regularly to stay informed about our use of cookies and related technologies.

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9. Contact us

If you have any questions about our use of cookies or this Cookie Policy, please contact us via the contact information provided in our Privacy Notice.